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Branding & Sport

We have recognized for years that sport is part of popular culture and entertainment like fashion, movies and music. But actually some of the world’s biggest and most valuable brands are within Sports...

Social Media

Social Media changes everything. Social Media forces Marketing, Sales, Customer Service and R&D to take part in delivering the Brand Experience, and shared Brand Engagement becomes a way of doing business

CSR

How much CSR are your company prepared to invest in?

Branded Spatial Environments

Brands are decoded in spatial environments – if you want it or not. This means that your offices are being experienced and decoded, with or without an orchestrated brand expression present

Brand Experiences

In theory, no experience is too small to qualify, but different companies will weigh touch points depending on needs, resources and whether they’re a product or service-based brand, B2C or B2B ...

The 4 Dimensional Brand

Realizing that today’s customers and consumers are not just buying the features of your products, but also the unique story and the fascinating experience ...

Trends & Cultural Changes

The consumer experience continues to change rapidly. It's getting more digital, more mobile, and many more companies from around the world are trying to become part of these trends in order to deliver modern, relevant customer experiences.

Packaging

A good package makes friends. And sales. It creates impact, meaning, immediacy, and delight-long before it’s opened and long after. The challenge is turning a product wrapping or package from being a functional container into an exciting, engaging, and enduring brand expression that people want to bring into their lives.

Brand Equity

Knowing a brand’s value, enables Management to make better, more informed decisions when it comes to branding and optimal market positioning. But there is more to brand valuation, though, than just numbers.