Five trends that prove the power of (G)LOCAL innovation!

Don’t miss the free webinar at TrendWatching. Global Head of Trends & Insights, David Mattin, on Thursday 19th May at 16:00 CET for an exclusive free webinar as he explores the power of the GLOBAL BRAIN

Trends cross borders – local, regional, national – faster than ever.

Creating winning innovations isn’t about being first to a trend – it’s about applying the trend best. One powerful way to do just that? Adapt a trend around the local context – behaviors, mindsets, challenges and more – in your market. (our latest Trend Briefing).REGISTER HERE

During this fast-paced 30 minute webinar, David will:

  • Explain how any trend – with origins in any corner of the globe – can offer HUGE opportunity when adapted around local context.
  • Dive into five opportunity-packed trends that traveled the globe, including ALL ON MESSAGING, NEW NORMAL and MULTITASK MADNESS.
  • Unveil game-changing innovations that demonstrate how smart brands such as Facebook, Transavia and Zara are already innovating to thrive in the GLOBAL BRAIN.
  • Empower you to adapt any trend around regional context – and generate winning products, services, campaigns and business models of your own.

Your customers are evolving AGAIN.

If you want to know where they’re heading tomorrow, start looking at the innovations being launched TODAY.

You want actionable foresight on where your customers are heading next. Regular readers will already know where we stand on how you can find it 😉

Since the year began, we’ve seen thousands of consumer-facing innovations pour in from every corner of the globe via TW:IN, our global network of switched-on spotters.

Why should you care? Because game-changing innovations create new customer expectations. And once created, new expectations spread across markets, industries and demographics. Eventually, they’ll spread all the way to your customers – and to your door!

And that’s why we’re about to dive in to 16 of the most expectation-rewiring innovations of 2016 so far. Your job is simple: for every innovation, strip out the underlying lesson for YOU about how customer’s expectations are changing.


The Path to 2020: Marketers Seize the Customer Experience

The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience.

Download the report from Maketo to learn about this transformation and hear perspectives from CMOs at:

  • Georgetown University
  • JPMorgan Chase
  • Philips
  • Pure Storage
  • Unilever

Respect Your Selfie

Respect Your Selfie: Why the Portrait Reigns Supreme, From Van Dyck to Ed Atkins

(art: Still from Ribbons (2014) by Ed Atkins. Image via Gavin Brown’s Enterprise.) Article by:

By Karen Rosenberg June 3, 2016

What does it mean to be a portrait artist today, when portraiture is more of a reflex than an art—a prerequisite for engaging with the world, via a carefully modulated stream of selfies and face-swaps? The current resurgence of the figure in contemporary art makes this question all the more pressing: faces and bodies are everywhere, but few of them qualify as conventional portraits.

Instead, we have allegorical figures (in Nicole Eisenman’s current shows at the New Museum and Anton Kern), composite figures who may be based on several individuals (as in the latest work by Barkley Hendricks), imagined figures (as in the paintings of Lynette Yiadom-Boakye), human-alien hybrids (in Jamian Juliano-Villani), meticulously fabricated robots based on pop-cultural sources (in Jordan Wolfson’s outing at David Zwirner), and an assortment of avatars (in the videos of Cao FeiCasey Jane Ellison, and DIS, among many others).

Three current shows in New York, taken together, tell us something about what has happened to the portrait and how it might continue to evolve under pressure from technology and our compulsion to self-present. The superb “Van Dyck: The Anatomy of Portraiture,” at the Frick Collection through June 5, surveys the short but intense career of one of the most gifted portrait artists of all time. The Whitney Museum’s wide-angle collection show “Human Interest” reminds us that the democratization of portraiture started more than a century ago, and encourages us to think more broadly about what is or isn’t a portrait. Finally, Ed Atkins’s solo show of videos at the still-under-construction Gavin Brown space in Harlem puts forth a futuristic kind of portraiture that’s as raw as its setting, even if it’s ultra-sophisticated in its use of facial-recognition and motion-capture technologies.


Build your Digital Avatar – quite fun!

Now we all need a digital representation! Get your own app icon

Most of us have a photo and companies display their logo or the abbreviation: their App icon. But you may see the fun and relevance of creating  your own personal Dream-Avatar – or to make and gift one for your best friend or family? Join in! Have fun!

Create your digital persona below, download him/her – or posted directly to Facebook etc. Your Dream-Avatar can be used to represent you everywhere digital.



Build your own avatar