Five trends that prove the power of (G)LOCAL innovation!
Don’t miss the free webinar at TrendWatching. Global Head of Trends & Insights, David Mattin, on Thursday 19th May at 16:00 CET for an exclusive free webinar as he explores the power of the GLOBAL BRAIN
Trends cross borders – local, regional, national – faster than ever.
Creating winning innovations isn’t about being first to a trend – it’s about applying the trend best. One powerful way to do just that? Adapt a trend around the local context – behaviors, mindsets, challenges and more – in your market. (our latest Trend Briefing).
During this fast-paced 30 minute webinar, David will:
- Explain how any trend – with origins in any corner of the globe – can offer HUGE opportunity when adapted around local context.
- Dive into five opportunity-packed trends that traveled the globe, including ALL ON MESSAGING, NEW NORMAL and MULTITASK MADNESS.
- Unveil game-changing innovations that demonstrate how smart brands such as Facebook, Transavia and Zara are already innovating to thrive in the GLOBAL BRAIN.
- Empower you to adapt any trend around regional context – and generate winning products, services, campaigns and business models of your own.
If you want to know where they’re heading tomorrow, start looking at the innovations being launched TODAY.
You want actionable foresight on where your customers are heading next. Regular readers will already know where we stand on how you can find it 😉
Since the year began, we’ve seen thousands of consumer-facing innovations pour in from every corner of the globe via TW:IN, our global network of switched-on spotters.
Why should you care? Because game-changing innovations create new customer expectations. And once created, new expectations spread across markets, industries and demographics. Eventually, they’ll spread all the way to your customers – and to your door!
And that’s why we’re about to dive in to 16 of the most expectation-rewiring innovations of 2016 so far. Your job is simple: for every innovation, strip out the underlying lesson for YOU about how customer’s expectations are changing.