Marketers have used QR codes across a wide swath of industries over the past few years. Unfortunately, many organizations haven’t tapped into the tool’s full potential. Too often, they send a user to a home page or the wrong landing site rather than directing them to the specific information they’re seeking at that moment. “QR code usage will grow and become more relevant as marketing managers learn about the sophisticated ways they can be used,” predicted Brad Hines, an independent social media and Internet analyst.
Already, supermarket giant Tesco has introduced virtual kiosks at subway stops in Korea and the U.K. that allow shoppers to buy items by scanning QR codes on life-like replicas and have the items delivered to their homes. Meanwhile, retailing giant JC Penney has introduced a “Santa Tag” that includes a QR code on the gift box. It links to a recorded voice message from the sender. With QR codes, creativity is the limit.