The buzz over big data has been nothing short of deafening. It has beckoned with the promise of delivering a better understanding of customers and the overall business. Unfortunately, “There is still a lot of naivety and inexperience; a lot of companies are clueless about how to unlock the value that’s tucked away in their data,” noted M. Eric Johnson, director of the Center for Digital Technology at Dartmouth University, in an interview with CMO.com.
However, better tools and greater knowledge about how to apply big data concepts means the landscape is changing rapidly. Organizations that tear down data silos and create more efficient ways to connect all of the dots will unlock exponential gains over the next few years.