Entries by Editor

CMOs REDISCOVER TRADITIONAL MEDIA

A funny thing happened on the march to digital marketing: Many CMOs are rediscovering traditional media. In fact, conventional advertising and commercials still represent the largest chunk of the marketplace—about twice as much as digital media advertising in terms of total dollars spent, according to Malaviya. “The bottom line is that TV and print are […]

GREENWASHING SUBSIDES

The rise of green and sustainable business practices has sent a tsunami through the enterprise. While many organizations have made an earnest attempt to become greener, it’s also no bulletin that many others have attempted to use marketing to disguise feeble efforts and mislead consumers about what they’re actually doing. However, it’s becoming tougher to […]

THE DIGITAL WALLET CREEPS FORWARD

So far, the long-promised digital wallet has lagged behind expectations. Google Wallet, Square, Apple, and others have introduced electronic payment, loyalty, and couponing systems, but there’s no single solution that works everywhere and all of the time. The most enticing component of the digital wallet, is transactional marketing—an area where Apple, in particular, is quietly […]