Entries by Editor

25 trends that will make some people millions!

Are you considering getting your own personal drone? Well maybe just not right now? But if the predictions of  investing gadfly James Altucher is right in his  posted “cheat sheet” for what you should be doing with your money based on a spotlighted handful of “demographic trends”. You now will have a better chance to know […]

The long tail keeps wagging – Big Data just makes it stronger!

In 2014 it may seem like a long long time ago that Wired Magazines Chris Anderson wrote his book The Long Tail. But with Big Data and the Collaboration Economy the relevance of his message just seems to become even more relevant. The communication and marketing gold lies in being able to serve the Long […]

FastCompany: Most Innovative Companies 2014

In this special report on the World’s Most Innovative Companies from FastCompany, there are plenty of examples to make you a believer in the future. To generate our list of the 50 Most Innovative Companies–and the accompanying top 10 companies in various sectors–FastCompany assessed thousands of enterprises. From all that work, They’ve pulled out 12 rising […]

The end of audiences segmentation?

Marketing has become so complex, in segmenting audiences into “B2B” (business to business) and “B2C” (business to consumer). Being here in Silicon Valley, surrounded by titans of technology like Google, Facebook, Cisco, Twitter, LinkedIn and eBay to name a few, I’ve observed a downhill slope of complexity in marketing communication. This, plus the rise of […]

The future of Marketing?

This week included the Economist Big Rethink conference, The Economist Group. Here is the conclusions about the challenges of the future of marketing, summarised by David Rogers. I see six transformative mega-trends that will radically reshape marketing in the very near future: The addressable customer: Breakthroughs in big data are about to give marketers a […]

See your future! … pre-dictables

Predictables- contemporary fortune tellers from Dor_tal on Vimeo. From the dawn of civilization, man has tried to foretell, predict and forecast his future. From the movement of the stars to modern meteorology, man has searched for patterns that can indicate the imminent future. The project seeks to give a contemporary interpretation to predicting the future in […]

The end of new? UPGRADIA prolongs life cycles!

In the digital space, endless consumer desire for the new is served by a never-ending stream of updates. One example? Twitter’s iOS app saw an upgrade on November 19 2013 (version 5.13), a further tweak on November 21 2013, another upgrade on December 10 2013 (version 6) and another tweak on December 13 2013. In […]

Bizcommunity Trends Report 2014

Every year Bizcommunity.com invites the top commentators, thought leaders and opinion leaders in the advertising, marketing, media, retail and associated industries to submit their views on what will happen in their respective industries in the upcoming year.  

The end of respect? HERITAGE HERESY

A rising numbers of consumers are embracing brands that play with, subvert and even explode their own heritage. You can only start to imagine what they might do to your brands’ heritage …   trendwatching.com’s HERITAGE HERESY from trendwatching.com

The Big Rethink!

This week included the Economist Big Rethink conference, The Economist Group. Here is the conclusions about the challenges of the future of marketing, summarised by David Rogers. I see six transformative mega-trends that will radically reshape marketing in the very near future: The addressable customer: Breakthroughs in big data are about to give marketers a […]