Five trends that prove the power of (G)LOCAL innovation!
Don’t miss the free webinar at TrendWatching. Global Head of Trends & Insights, David Mattin, on Thursday 19th May at 16:00 CET for an exclusive free webinar as he explores the power of the GLOBAL BRAIN
Trends cross borders – local, regional, national – faster than ever.
Creating winning innovations isn’t about being first to a trend – it’s about applying the trend best. One powerful way to do just that? Adapt a trend around the local context – behaviors, mindsets, challenges and more – in your market. (our latest Trend Briefing).
During this fast-paced 30 minute webinar, David will:
- Explain how any trend – with origins in any corner of the globe – can offer HUGE opportunity when adapted around local context.
- Dive into five opportunity-packed trends that traveled the globe, including ALL ON MESSAGING, NEW NORMAL and MULTITASK MADNESS.
- Unveil game-changing innovations that demonstrate how smart brands such as Facebook, Transavia and Zara are already innovating to thrive in the GLOBAL BRAIN.
- Empower you to adapt any trend around regional context – and generate winning products, services, campaigns and business models of your own.
Customer Experience is the sum of all engagements in the customer journey throughout their lifecycle. It’s not any one moment, it’s all the moments together. Digital disruption humanizes customer experience today because it forces us to see the breadcrumbs that people leave and ultimately the behaviors that they exhibit…and more so their preferences and interest etc. It allows businesses to see people for who they are and who they want to become.
The future of customer experience lies in the ability to read architect not only what the experience is and how to improve it and to remove friction, but also to reimagine what the experience could be based on how technology is changing us.
To survive in an era in digital Darwinism not just think differently but act differently. One such way is to build the equivalent of an innovation center within the company. This is different than R&D. This is about looking at emerging trends and technologies and also the disruption or effect it has upon markets
Video: BRIAN SOLIS on What is experience? What is customer experience? Believe it or not, trying to answer these questions is where the future of digital transformation and experience design intersect. “While I was in London at an event focused on innovation in customer experience, I filmed a short video for Oracle to explore the topic. A 20 minute conversation was edited down to a a one minute burst. Knowing that this would happen, I spoke in Twitter-like responses. I hope it helps you in some way…”
If you want to know where they’re heading tomorrow, start looking at the innovations being launched TODAY.
You want actionable foresight on where your customers are heading next. Regular readers will already know where we stand on how you can find it 😉
Since the year began, we’ve seen thousands of consumer-facing innovations pour in from every corner of the globe via TW:IN, our global network of switched-on spotters.
Why should you care? Because game-changing innovations create new customer expectations. And once created, new expectations spread across markets, industries and demographics. Eventually, they’ll spread all the way to your customers – and to your door!
And that’s why we’re about to dive in to 16 of the most expectation-rewiring innovations of 2016 so far. Your job is simple: for every innovation, strip out the underlying lesson for YOU about how customer’s expectations are changing.
The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience.
Download the report from Maketo to learn about this transformation and hear perspectives from CMOs at:
- Georgetown University
- JPMorgan Chase
- Pure Storage
Respect Your Selfie: Why the Portrait Reigns Supreme, From Van Dyck to Ed Atkins
(art: Still from Ribbons (2014) by Ed Atkins. Image via Gavin Brown’s Enterprise.) Article by:
By Karen Rosenberg June 3, 2016
What does it mean to be a portrait artist today, when portraiture is more of a reflex than an art—a prerequisite for engaging with the world, via a carefully modulated stream of selfies and face-swaps? The current resurgence of the figure in contemporary art makes this question all the more pressing: faces and bodies are everywhere, but few of them qualify as conventional portraits.
Instead, we have allegorical figures (in Nicole Eisenman’s current shows at the New Museum and Anton Kern), composite figures who may be based on several individuals (as in the latest work by Barkley Hendricks), imagined figures (as in the paintings of Lynette Yiadom-Boakye), human-alien hybrids (in Jamian Juliano-Villani), meticulously fabricated robots based on pop-cultural sources (in Jordan Wolfson’s outing at David Zwirner), and an assortment of avatars (in the videos of Cao Fei, Casey Jane Ellison, and DIS, among many others).
Three current shows in New York, taken together, tell us something about what has happened to the portrait and how it might continue to evolve under pressure from technology and our compulsion to self-present. The superb “Van Dyck: The Anatomy of Portraiture,” at the Frick Collection through June 5, surveys the short but intense career of one of the most gifted portrait artists of all time. The Whitney Museum’s wide-angle collection show “Human Interest” reminds us that the democratization of portraiture started more than a century ago, and encourages us to think more broadly about what is or isn’t a portrait. Finally, Ed Atkins’s solo show of videos at the still-under-construction Gavin Brown space in Harlem puts forth a futuristic kind of portraiture that’s as raw as its setting, even if it’s ultra-sophisticated in its use of facial-recognition and motion-capture technologies.